UI/ UX
As the UI/UX Artist for Roller Riot, I mocked up and created different assets and visuals that would aid in the overall neon aesthetic of Roller Riot. While designing these screens, my goal was to showcase the ability to make data driven decisions when it came to user experience. We are currently gathering analytics on our game so that in the future, changes can be made based on hard data to push user engagement.
Marketing Assets
I also created marketing assets for our storefront! Designs we will also be gathering data on and improving as time goes on.
Analytics
I have also helped with analyzing/creating a visualization for our progression data. Currently, we can see where users are falling off, where the bottleneck is, and we can now deduce different ways in which we can improve our gameplay curve.
Currently, I'm also creating new app icons to A/B test. With the analytics we've been able to gather on our icons, we've been able to see what is registering most with the user. With iteration we intend to push this number.
